Kristyna Gottvald's profile

CCO Guides

Graphic Design
InDesign
ABOUT THE PROJECT
Clearco’s vision is no less than a cosmic explosion, propelling e-commerce founders to become titans of their respective industries. The CCO marketing guides are the comprehensive manuals for digital entrepreneurs seeking to ascend the ranks of the e-commerce world. By positioning ourselves as disruptors in the space, I created a dark modern aesthetic that feels timeless yet fresh appealing to Clearco’s self-starter audience. Each guide is tailored to a specific need exploring topics in-depth, from marketing strategies to inventory management, equipping entrepreneurs with the know-how and the confidence to conquer their digital domains.

The visual identity of each guide uses familiar how-to and technical references, feeling instructional. Bold web colours and gradients evoke the feeling of energy and progression. The black canvas base alludes to the ever-expanding mystical space of the internet that digital entrepreneurs thrive in. This aesthetic not only resonates with entrepreneurs seeking guidance, but also stays consistent with the overarching Clearco brand. 


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CCO Guides
Published:

CCO Guides

Published: